Sky Lobby A SIMULATION GAME ← Back
Press Kit · v1.0Out now

Press Kit

Everything you need to write about, stream, or post about Sky Lobby. Anything missing? Email and we'll send it.

Last updated: 14 June 2026

01 · Boilerplate

The short version.

Boilerplate

Sky Lobby is a strategy puzzle about elevators, timing, and crowd flow, across fifteen landmark towers. You schedule elevator cabs, watch a day's worth of demand swell across the city, and try to deliver everyone home before midnight.

Built solo by Moya Labs in the UK. Out now on iOS and Android. Try the first three levels free; unlock the rest for $2.99 via a single in-app purchase. No ads, no subscriptions, offline-friendly.

02 · Factsheet

The facts at a glance.

Developer
Moya Labs Ltd
Founded
2026
Based in
United Kingdom
Title
Sky Lobby
Tagline
A puzzle about elevators.
Genre
Simulation, Puzzle, Strategy
Platforms
iOS, Android
Release date
4 June 2026 (iOS & Android, available now)
Price
Free to download with three free levels; $2.99 single in-app purchase unlocks the rest. No ads, no subscription.
Age rating
All ages
Languages
At launch: English, Spanish, French, German, Portuguese, Italian, Japanese, Korean, Chinese, Russian
Modes
Single-player. Offline.
Length
Fifteen landmarks (ten at launch, five added in the first free content update), roughly 5-6 hours for a first play-through, plus a hidden bonus tower.
Press contact
press@moyalabs.com
03 · Description

What it is.

Sky Lobby is a real-time strategy puzzle about scheduling elevators in a single tall building. Each level is a landmark: a real city tower with its own shape, its own rush, and its own challenge. You start the day with a handful of cabs and a flow of people. Press play, watch demand swell, and decide which cabs go express, which serve the lower floors, and when to break the schedule.

It's a one-finger game with serious strategy underneath. But strategy isn't enough: you also need quick thinking. A mis-timed delivery may cost you the chance to automate the next cab.

Sky Lobby is designed for short, considered sessions. You can play five minutes on a train and feel like you accomplished something. Or you can sit with a level for an hour, restart it eleven times, and finally find the schedule that grows the tower beyond 50 storeys.

04 · Features

What's in the box.

F01
Fifteen landmarks

Each level is a distinctly-shaped tower with its own demand profile, from a sleepy office to a chaotic transit hub. Ten shipped at launch; the first free content update added five more, with further towers planned.

F02
One-finger play

Drag, tap, hold. The whole game runs on a single finger, sized for buses and trains.

F03
Stretch goals

Every level has a stretch goal worth replaying for — a three-star rating, three stars being the hardest to achieve. Plus a hidden bonus tower waiting after L15 for completionists.

F04
Paper aesthetic

Designed to mix calm planning with quick reactions.

F05
Offline by default

Your progress lives only on your device. Game Center achievements and leaderboards optional.

F06
Try free, buy once

The first three levels are free. Unlock the remaining twelve (plus the hidden bonus tower) with a single $2.99 in-app purchase. No ads or subscription.

05 · Accessibility

Built to be easy to live with.

A01
Dark mode

Full light / dark theme support.

A02
One-finger play

Drag, tap, hold. The whole game plays with a single finger.

A03
Offline

Play on a plane, on the underground, in a tunnel.

A04
No notifications

Sky Lobby never pings you.

06 · History

Where it came from.

Sky Lobby started as a puzzle game where you set the schedules for the elevators, and then they ran themselves. The first prototype was built over two days, with rectangles for cabs and dots for people. Not much has changed! But the first version turned out to be unexpectedly... boring! The player wasn't involved enough. A small tweak—having the player plan and also control the elevators—quickly turned it into the fun real-time puzzle experience it is now.

The game has been carefully in development through 2026, with a small closed playtest running since April. The art direction settled on a paper aesthetic early — calm, considered, and deliberately spare — to give players space to actually think about the puzzle in front of them.

07 · Inspirations

For fans of…

Sky Lobby sits in the same neighbourhood as a few much-loved small games. If you enjoyed any of these, you'll likely find something here.

SimTower — the original "manage a building from the elevators up" loop.
Mini Metro & Mini Motorways — one-finger transport puzzles with calm aesthetics and ramping pressure.

08 · Trailer

Watch it move.

Reveal trailer
Sky Lobby — reveal
0:22 · Landscape · YouTube
Watch on YouTube
Portrait trailer
Sky Lobby — short
1:09 · Portrait · YouTube Shorts
Watch on YouTube
09 · Banners

Banner art for posts and listings.

Drop-in banners for articles, social posts, and store-page features. Click any image for the full-resolution PNG. Need a different size, aspect ratio, or a version without text? Email press@moyalabs.com and we'll send one.

10 · Selected Quotes

Word from the App Store.

Some of the towers are so frustrating but it’s impossible to leave it alone, you keep thinking ‘one more try, I’ll get it this time.’ …It’s really well thought out and completely addictive.
al&k8
★★★★★ · App Store · United Kingdom
Weirdly addictive… I play this game during breaks at work where I have no internet. It’s free and has no ads.
Hoopl4
★★★★★ · App Store · Australia
You have to think harder than you’d expect and keep adapting your strategy. Once you’re focused, you lose track of time.
왜하냐!!!!!!000
★★★★★ · App Store · Korea · Translated
Wonderful original game. Totally recommend it.
Pato Osorio
★★★★★ · App Store · Chile
Really nice visual style and sound effects. The base gameplay loop is really solid.
yankjenets
★★★★★ · App Store · United States
I like the simple style and was happy to pay to unlock every level. It’s fun and almost meditative — if it weren’t for the stress — once you get into the flow.
fligenheld
★★★★★ · App Store · Germany · Translated
11 · Awards & Press

Coverage to date.

During launch week, Apple’s editors featured Sky Lobby across the App Store in 143 countries, spanning five editorial collections and ten languages. Since then, the press has started to take notice. Coverage and placements to date:

Apple · App Store
Featured by Apple’s editors in 143 countries during launch week (June 2026).
New Games We Love
Games tab collection · 141 countries · localised into 11 languages (e.g. Juegos nuevos que amamos, Nos nouveaux jeux préférés, Unsere neuen Lieblingsspiele).
What We’re Playing
Games tab collection · 50 countries · localised into 9 languages.
「編」愛新遊戲
New Games We Love (Traditional Chinese) · Hong Kong & Macao.
Indie Games We Love
Games tab collection · United States.
Today · “Don’t Miss”
New Games (Новые игры) hero banner on the Today tab · Russia.
Metro · GameCentral
7 / 10 — reviewed in “Best new mobile games on iOS and Android — July 2026 round-up” (10 July 2026). “The elegantly effective visuals are reminiscent of Mini Metro and its sequel…”

If you write, stream, or post and want a press code or any additional assets, drop a line.

12 · Credits

Who made it.

C01
Lead Designer & Programmer

Herman Schaaf

C02
Sounds & music

Samples sourced from Freesound · CC0 1.0 Public Domain.
Passenger spawn — moodyfingers.
Passenger delivered — foochie_foochie.
Warning — inoshirodesign.
UI click — Breviceps.
Ambient drone — indigo.cloud.

C03
Typography

Noto Sans Mono · Noto Sans JP / KR / SC · Noto Sans Arabic · Noto Sans Hebrew (SIL Open Font License 1.1)

C04
Special thanks

Anu Heese · Katherine Helmick · Matt Jolly · Benjamin Schaaf · Fayra Schaaf · Shawn Smith · Grant Stephens — for the feedback and support that gave both me and this game a lift.

13 · About Moya Labs

The studio.

Moya Labs is a small, independent software studio based in the United Kingdom, founded in 2026 by Herman Schaaf. The studio's tagline is "Powerful software. Playful spirit." and its work spans business tools, mobile apps, and games, with a particular focus on AI and data pipelines.

Sky Lobby is the studio's first game.

More at moyalabs.com.

14 · Press Contact

Talk to a human.

One person handles press. Reply within one to two working days.

Press contact
Herman Schaaf · Moya Labs
press@moyalabs.com · United Kingdom
Email press →