Press Kit
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Last updated: 14 June 2026 Sky Lobby is a strategy puzzle about elevators, timing, and crowd flow, across ten landmark towers. You schedule elevator cabs, watch a day's worth of demand swell across the city, and try to deliver everyone home before midnight. Built solo by Moya Labs in Suffolk, UK. Out now on iOS and Android. Try the first three levels free; unlock the rest for $2.99 via a single in-app purchase (launch week sale, normally $3.99). No ads, no subscriptions, offline-friendly. Sky Lobby is a real-time strategy puzzle about scheduling elevators in a single tall building. Each level is a landmark: a real city tower with its own shape, its own rush, and its own challenge. You start the day with a handful of cabs and a flow of people. Press play, watch demand swell, and decide which cabs go express, which serve the lower floors, and when to break the schedule. It's a one-finger game with serious strategy underneath. But strategy isn't enough: you also need quick thinking. A mis-timed delivery may cost you the chance to automate the next cab. Sky Lobby is designed for short, considered sessions. You can play five minutes on a train and feel like you accomplished something. Or you can sit with a level for an hour, restart it eleven times, and finally find the schedule that grows the tower beyond 50 storeys. Each level is a distinctly-shaped tower with its own demand profile, from a sleepy office to a chaotic transit hub. Drag, tap, hold. The whole game runs on a single finger, sized for buses and trains. Every level has a stretch goal worth replaying for — a three-star rating, three stars being the hardest to achieve. Plus a hidden bonus tower waiting after L10 for completionists. Designed to mix calm planning with quick reactions. Your progress lives only on your device. Game Center achievements and leaderboards optional. The first three levels are free. Unlock the remaining seven (plus the hidden bonus tower) with a single $2.99 in-app purchase (launch week sale, normally $3.99). No ads or subscription. Full light / dark theme support. Drag, tap, hold. The whole game plays with a single finger. Play on a plane, on the underground, in a tunnel. Sky Lobby never pings you. Sky Lobby started as a puzzle game where you set the schedules for the elevators, and then they ran themselves. The first prototype was built over two days, with rectangles for cabs and dots for people. Not much has changed! But the first version turned out to be unexpectedly... boring! The player wasn't involved enough. A small tweak—having the player plan and also control the elevators—quickly turned it into the fun real-time puzzle experience it is now. The game has been carefully in development through 2026, with a small closed playtest running since April. The art direction settled on a paper aesthetic early — calm, considered, and deliberately spare — to give players space to actually think about the puzzle in front of them. Sky Lobby sits in the same neighbourhood as a few much-loved small games. If you enjoyed any of these, you'll likely find something here. SimTower — the original "manage a building from the elevators up" loop. Click any thumbnail for the full-resolution PNG. Need anything else? Email press@moyalabs.com. Drop-in banners for articles, social posts, and store-page features. Click any image for the full-resolution PNG. Need a different size, aspect ratio, or a version without text? Email press@moyalabs.com and we'll send one. During launch week, Apple’s editors featured Sky Lobby across the App Store in 143 countries, spanning five editorial collections and ten languages. The placements: If you write, stream, or post and want a press code or any additional assets, drop a line. Herman Schaaf Samples sourced from Freesound · CC0 1.0 Public Domain. Noto Sans Mono · Noto Sans JP / KR / SC · Noto Sans Arabic · Noto Sans Hebrew (SIL Open Font License 1.1) Anu Heese · Katherine Helmick · Matt Jolly · Benjamin Schaaf · Fayra Schaaf · Shawn Smith · Grant Stephens — for the feedback and support that gave both me and this game a lift. Moya Labs is a small, independent software studio based in Suffolk, UK, founded in 2026 by Herman Schaaf. The studio's tagline is "Powerful software. Playful spirit." and its work spans business tools, mobile apps, and games, with a particular focus on AI and data pipelines. Sky Lobby is the studio's first game. More at moyalabs.com. One person handles press. Reply within one to two working days.The short version.
The facts at a glance.
What it is.
What's in the box.
Built to be easy to live with.
Where it came from.
For fans of…
Mini Metro & Mini Motorways — one-finger transport puzzles with calm aesthetics and ramping pressure.Watch it move.
Stills you can publish.
Banner art for posts and listings.
Word from the closed playtest.
Coverage to date.
Who made it.
Passenger spawn — moodyfingers.
Passenger delivered — foochie_foochie.
Warning — inoshirodesign.
UI click — Breviceps.
Ambient drone — indigo.cloud.The studio.
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